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16 April 2026

Moalem Weitemeyer advises Joe & The Juice on the investment from Emirates International Investment Company (EIIC)



Moalem Weitemeyer has advised Joe & The Juice on the investment from Emirates International Investment Company (EIIC), part of National Holding, in a transaction valuing Joe & The Juice at DKK 11.5 billion (USD 1.8bn). 

Joe & The Juice has also just released its annual report, showing strong momentum: revenue increased by 16.5% to DKK 3.3 billion (USD 520m), while EBIT grew by 19% to DKK 204.6 million – highlighting continued improvement in the underlying business.

 This partnership with Emirates International Investment Company (EIIC) marks another important step in Joe & The Juice’s growth journey, and we are pleased to have been part of this transaction.

A pleasure working alongside the talented team at Paul, Weiss, Rifkind, Wharton & Garrison LLP, counsel to General Atlantic, the lead investor in Joe & The Juice. 

Thanks also to J.P. Morgan, Goldman Sachs, PwC, Davis Polk & Wardwell LLP, Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates, and White & Case LLP for a great collaboration throughout the process.

Sebastian Christmas Poulsen

Partner

+45 30 37 96 65

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Dan Moalem

Partner

+45 30 37 96 10

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Tobias Riis Steinø

Partner

+45 30 37 96 97

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Thomas Enevoldsen

Partner

+45 30 37 96 88

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Morten Risby Hansen

Senior Associate

+45 31 43 86 13

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Søren Bech

Senior Associate

+45 30 37 96 17

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Nils Nissen Homann

Senior Associate

+45 30 37 96 68

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Carl Christian Harmsen Lorentsen

Senior Associate

+45 31 65 67 26

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Alan Fasihi

Associate

+45 30 37 96 21

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Sumar Adely

Associate

+45 30 37 96 57

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Mikkel Søgaard

Associate

+45 31 43 86 07

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